Cloud advertising has various applications such as campaign management, customer management, real-time engagement, analytics and insights, and experience management. In recent years, cloud advertising has found a potential place in various industrial applications, such as dynamic advertisement insertion, targeted marketing, and faster data-to-decision time. The professional services segment has been further sub-segmented into consulting, system integration and deployment, and support and maintenance. The services segment has been sub-segmented into professional services and managed services. The Cloud Advertising Market has been segmented into platforms and services. Moreover, the increasing adoption of cloud advertising by SMEs has led to a growth in demand for content management, customer data management, and analytics. The rising need for managing the customer journey and autonomously optimizing marketing campaigns has played a major role in the adoption of cloud advertising and services across verticals, such as retail and e-commerce, IT and telecom, travel and hospitality, education, and BFSI. The Cloud Advertising Market is highly competitive due to the presence of many market players, including a majority of top-tier and mid-tier companies.
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